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Our Team

Our team has a huge range of expertise and experience, but all have one thing in common, the desire to help raise and support our most at-risk children. 

To contact us, either email at, or give us a call at 1-855-936-7837.

Our Staff

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Serita Cox

Serita is the co-founder and Executive Director of iFoster. She is responsible for strategy and programs. As "the visionary" and driving force behind iFoster, Serita brings to bear her personal experience with foster care, devoted commitment to a number of youth development initiatives, and over a decade of experience in executive-level management, corporate strategy consulting and non-profit strategy consulting. Despite all this corporateness, she is also the person "most likely to be hugged" by a client.

Serita can be contacted at Her professional profile can be found at:


Reid Cox

Reid is the co-founder and CFO of iFoster. He is responsible for partnerships and financials. As the less visionary but more logical “numbers and deal guy” behind iFoster, Reid provides over a decade of experience in executive-level management, investment banking, business development, financial reporting and corporate communications. Reid has come a long way from a two room school house in rural Canada and is a first generation college graduate.


Reid can be contacted at His professional profile can be found at:


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Kristine Schneller

Kristine is iFoster's Business Development Specialist. She is responsible for engaging business partners and "getting the deal". Kristine's experience in sales and marketing, as well as with Yelp!, are invaluable assets as she works to create new relationships with companies wanting to support our community. Kristine is very lucky to have been adopted into a great family as a child and has had a passion for child welfare ever since.


Alex Sullivan

Alex is iFoster's Job Specialist. If you are a transition-age youth and need a job, Alex is your go-to person! She makes sure youth in our iFoster Jobs Program succeed. Alex will track you through training, make sure you are properly accessed and matched to the right job and Employer, help you with your application, prep you for your interview and then follow up regularly once you get that job to make sure any issues are quickly resolved and that you have what you need to be successful!

Stephon Baines

Stephon is our New York  Community Support Specialist. Based in the Bronx, Stephon represents iFoster in New York. He spends his day sourcing new resources for the local community and making sure foster youth, their caregivers and the organizations that support them know about iFoster and how our services can help them. A former foster youth himself, Stephon loves helping out his NYC peeps!

Melissa Cunningham

Melissa is iFoster's Member Support Specialist. She is the first person you'll talk to when you call iFoster. And she's there to help. Melissa takes care of everyone. Looking for tutoring or how to cover daily living expenses? Want to sign up for iFoster or enroll in our jobs program? Just having a hard day and need someone to listen. Melissa is here!

Jenny Mallabo

Jenny is iFoster's Tech Specialist. She is responsible for the daily operations of our 1 Laptop program. Jenny makes sure your laptop gets ordered quickly and gets to you. She'll call to let you know its on the way then follow-up to make sure your laptop is working fine. Jenny can help with any laptop issues you might be having and she'll make you feel great too! 

Deb Cromer

Deb is iFoster's new Director of Programs. She is responsible for our iFoster Jobs Programs and helps lead iFoster programming. A multi-talented dynamo, Deb is also a lawyer and communications specialist. So she can help our youth expunge or seal their records, prep Serita or Reid for an interview, and ensure the next cohort of youth are ready to be employed. All in a days work!

Our Board of Directors

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Richard Knecht (Board Chair)

Richard is the Director of Children's System of Care of Placer County, CA, an integrated children's care model including child welfare, mental health, juvenile justice, and special education. Yearly, Richard's department supports over 4,200 children in a suburban and rural county stretching from Sacramento to Lake Tahoe. In addition to the five years of leading one of the country's most sophisticated systems of care for children, Richard has deep front-line experience from being a former foster parent, to case management and executive management as the Senior VP of Operations for River Oak Center for Children in Sacramento and COO of CPC Olympus View Hospital, a psychiatric hospital.


Michael Maxfield (Board Treasurer)

Mike is the Manager of the Americas Technology Services Opportunity Consultant Finance Team for the Hewlett-Packard Company, and is responsible for pricing and P&L development on all custom deals in HP’s Commercial and Enterprise Support and Consulting businesses. Prior to joining HP, Mike was a Senior Associate in the Audit and Business Advisory Group of Arthur Anderson LLP.


Mike's professional profile can be found at:

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Holly Kuebler Britt

Holly is the Director of Gift Planning at Georgetown University where she works to secure ongoing, sustainable funding for this prestigious institution. Previously, Holly was the Associate Director of Planned Giving for The National Trust for Historic Preservation where she works to secure revenue to save America’s historic places through estate and other deferred gifts. Prior to joining The National Trust for Historic Preservation, Holly worked as an Attorney for Gammon & Grange, P.C. where she represented and counseled a variety of nonprofit organizations, businesses, media companies, and individuals in a number of matters including nonprofit and exempt organization law, intellectual property, communications, employment law, and civil litigation.  

Holly’s professional profile can be found at: 

Lyn Farr (Board Vice-Chair)

Lyn brings over 30 years of human service administration and direct service experience to iFoster. Lyn retired in 2013 as the COO of EMQ FamiliesFirst, California’s largest non-profit children’s agency with services across the State. EMQ FamiliesFirst is recognized as a leader in innovative services that include mental health, foster care and other services that help children, youth and their families recover from complex problems and rebuild their lives. Over the course of her career, she has also worked directly with other population groups including children with developmental disabilities and their families and adults with serious and persistent mental illness. 

Robert Beaudry

Since 2007 Robert has served as the Executive Vice President and Chief Operating Officer of the California Primary Care Association (CPCA), a statewide association serving 175 community clinic corporations and over 1,000 individual sites providing comprehensive primary healthcare to over 5 million patients in California. Prior to joining CPCA, Robert spent twenty years in community based organizations and held 

management and leadership positions with several large children’s services organizations including Victor Treatment Centers, River Oak Center for Children, and the Sacramento Children’s Home. With a leadership background that includes systems management, team development, organizational development and culture, Robert’s career has focused on improving organizational performance and efficiency in non-profit corporations. Robert is currently on the Board of several Sacramento based youth focused non-profits.

Robert’s professional profile can be found at:

Eric Bruns

Dr. Bruns is the Director of the University of Washington WrapAround Evaluation and Research Team; Co-Director, National WrapAround Initiative; Co-Director, Washington State Children's Mental Health Evidence Based Practice Institute; and Associate Director, UW School Mental Health Assessment, Research and Traning (SMART) Center.

Dr. Bruns directs the National Wraparound Initiative, a national organization that conducts research and disseminates information to promote high quality and consistent wraparound care coordination, and the Wraparound Evaluation and Research Team, which develops and supports use of fidelity measures for the wraparound process. He is also the UW lead for the Technical Assistance Network for Children's Behavioral Health (TA Network), a new national technical assistance center for States and communities funded by the U.S. Department of Health and Human  Services, SAMHSA. He served as Editor of the journal Report on Emotional and Behavioral Disorders in Youth and is Associate Editor of the Journal of Child and Family Studies. He has served as Principal Investigator for four NIMH-funded studies in children's mental health and authored over 60 refereed journal articles and books chapters.

Keirsten Quest

Keirsten is an Organization Development and Human Resources Consultant.  She teaches coaches and teaches communication, leadership, change management, strategic management and related courses to public, private and non-profit organizations.  She facilitates meetings and retreats with passion and strategies that supports the team’s results.  Ms. Quest creates a dynamic and energetic learning and facilitative environment based in best practices and, applied to the workplace.  

Ms Quest’s background includes change management, business coaching, human resource management, facilitation leadership development, and training design and development. Keirsten has served as a Human Resources Director for a non-profit of over 400 staff member and has over seven years experience in the banking/finance industry. As Vice President of Retail Banking and Marketing, Keirsten directed the retail banking, Internet Banking and marketing for a rapidly growing community bank.  

Keirsten's professional profile can be found at

Extended Team



Mahesh Chand is the Chief Architect and Developer of iFoster's unique online platform. Mahesh directs ongoing development and continual management and maintenance of our .net platform. As the founder of C# Corner, one of the most popular online communities for Microsoft developers and programmers, Mahesh is uniquely able to work with Serita's "visions" for the iFoster web platform and never says something can't be done. Mahesh is an 11x Microsoft MVP Developer. 

Mahesh's professional profile can be found at:

Social Change Partners

Sean Hughes and Reed Connell are our dynamic duo with legislators. Representing iFoster on the Hill in DC and State Capitols, Sean and Reed work iFoster's legislative agenda including our Improved Employment Outcomes for Foster Youth - our first Federal bill. Sean is a former Congressional staffer who helped work on the transformative Fostering Connections to Success and Increasing Adoptions Act of 2008 which extends foster care for youth to age 21 and provides additional funding for adoptions. Reed was instrumental as an advocate to getting California's AB12 law which is California's implementation of the Federal Fostering Connections to Success Act. Professional profile:


Our iFoster Youth Ambassadors

You see these incredible young people, all current or former foster youth, representing iFoster at resource fairs, school events, community networks and social service meetings in your community. These young people represent iFoster, show people the website, explain our resources and help foster youth, foster parents, kinship caregivers and even social workers find the resources they need to help their kiddos. Got a question about iFoster, look for the smiling Youth in the iFoster polo - they know the answer!

Welcome Deb!

Deb Cromer is our new Director of Programs! 

A multi-talented dynamo, she has represented our kiddos in Los Angeles Dependency Court, helped CEOs become media-ready, and helped build the iFoster Jobs Program in LA. Welcome to the team Deb!


Jobs at iFoster

iFoster is growing and we are always looking for passionate, hard working team members.

Interested in joining iFoster as an advisor, team member, intern, Youth Ambassador or volunteer? Drop us a line at

iFoster is a 501c3 non-profit organization. EIN 80-0627614
Call us: 1-855-9FOSTER (936-7837)

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