OUR MISSION
To ensure that every child growing up outside of their biological home has the resources and opportunities they need to become successful, independent adults..
About iFoster
Our Origin
In the fall of 2010, ifoster.org, the first national online community specifically for those involved in the foster care system, was created by Serita and Reid Cox, who combined their personal connections to the foster care system with their knowledge of nonprofit management, business development, large scale ecommerce platforms, and social networks to make iFoster a reality.
Serita grew up in and out of foster care, while Reid was raised in rural poverty and was the first in his family to earn a graduate degree. They each overcame great adversity and met while students in the MBA Program of McGill University. Serita went on to become the Vice President of eBusiness and IT at 3Com and to advance to the VP of Strategy and Business Operations for one of the business units of 3Com, responsible for $550 million P&L. Following 3Com, Serita joined The Bridgespan Group, a part of Bain & Company, where she focused on child welfare and the nonprofit industry.
Reid pursued a career in corporate finance, business development, and financial reporting for several publicly traded companies. His final engagement, while launching ifoster.org, was as a consultant to the executive team of LinkedIn during its initial public offering, where he learned as much as possible about creating and growing a large-scale social network.
Reid and Serita’s shared passion for improving the foster care system, and their unique career paths shaped the vision of what ifoster.org could be and what iFoster has become.
If you would like to interview Reid or Serita or have them speak at an upcoming event, please fill out this request form.